Imagine being Lisa Su.
You’ve built a successful career—PhD from MIT, leadership roles at IBM and Freescale, working with some of the smartest people in tech. Everything’s going to plan.
Then in 2014, AMD asks you to become CEO.
At the time, AMD was struggling. It had posted losses for years. Intel dominated the CPU market, with nearly five times AMD’s revenue. NVIDIA was pulling ahead in GPUs. The company’s future looked uncertain.
Most would’ve walked away. But Lisa Su didn’t.
She believed solving hard problems is what defines great leadership. So she stepped in, restructured the company, focused on high-performance computing, and doubled down on innovation.
A decade later, AMD’s market cap has grown more than 30x. It competes fiercely with Intel and holds its ground against NVIDIA.
Because Lisa Su didn’t run from the storm—
She chose to lead through it.
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Media: Rensselaer Polytechnic Institute